A Logo That Dances: Bold Branding for Core Performing Arts in Grimsby

One of the best parts of being a freelance designer is helping people transform their business visually – especially when they’ve outgrown their old branding. A while ago, I worked with a lovely client I know through CrossFit Grimsby, who runs her own dance and performing arts school: Core Centre of Performing Arts.

She came to me because her old logo just wasn’t working. It didn’t reflect the spirit, energy or joy of her school. It felt more suited to an engineering firm than a space where kids are dancing, performing and having fun. She wanted a rebrand that felt vibrant, uplifting, and true to the atmosphere she’s built at Core.

 

From Dull to Dynamic: A Total Rebrand for Core

The first thing I did was throw out the grey and blue colour palette. It was too cold and corporate for a performing arts school full of energy and movement. I introduced a bold, warm and joyful colour scheme instead, featuring a bright pink and a punchy orange. These colours immediately brought the brand to life.

The new logo design centres around a simple, expressive outline of a dancer in motion. The shape cleverly forms the letter C for "Core", tying the imagery and name together in a clean and meaningful way. It’s confident, creative, and feels like it actually belongs to a dance school.

You can see the school here: coreperformingarts.co.uk or on their Facebook page.

 

Design That Works Across the Board

As always, I didn’t just create one version of the logo and leave it at that. I developed a full branding suite with multiple variations:

• A primary logo for official use
• Simplified icons for social media profiles
• Logo layouts for branded hoodies and t-shirts
• Flexible formats for web, print and signage

Every piece was designed to feel consistent and easy to use, whether the team is printing certificates or posting rehearsal clips on Instagram.

 

Why Good Branding Matters

A logo isn’t just a pretty graphic, it sets the tone for your business. Whether you're running a dance school, a café, or a consultancy, your branding should speak to your audience before they’ve read a single word.

For Core, the new design has helped them stand out locally and better represent what they do – creative, expressive and passionate training in the performing arts.

It’s always exciting to see your work come to life in real spaces, especially when it’s on dancers' uniforms and posters around town. That’s when you know the branding is doing its job.

 

Need Help With Your Branding?

If you’re looking for logo design in Grimsby, branding for a creative business, or a freelance graphic designer who’ll listen and deliver something that truly fits, I’d love to help. I work with all sorts of small businesses, from dance schools to restaurants, and create design solutions that feel personal, practical, and full of character.

Whether you need a full branding package or just a thoughtful logo that you can be proud of, you can get in touch via my Contact Me page to chat about your project and see my pricing.